Super. Natural. Power.

AMARA – (Ancient Greek) – “Immortal.” Like history’s greatest athletes, who prevail against the odds to achieve awe-inspiring feats, Amara means standing firm and refusing to give up. Amara reflects our idea that everyone should enjoy a healthy, balanced life, and relentlessly pursue what they love.


All Drinks Are Not Created Equal

Some time ago, CEO Greg Connolly was searching for a drink that would promote an Amara kind of life, and he came up empty-handed. Sure, he had set his sights high–he wanted the perfect Sports/Energy/Superfruit drink hybrid, which he thought should also be low-calorie, all-national, highly nutritionally beneficial, and good for the planet. Since this didn’t exist, Greg set out to create it. The first versions of Amara were humble drinks Greg hand-mixed for his friends, who were eager to find a healthy, enjoyable alternative to the high-sugar artificial drinks that dominate store shelves and many people’s diets. Convinced that an innovative, satisfying drink would be a game-changer for so many people he cared about, Greg set out to perfect his vision of Amara.

After endless research, consultation with industry experts, and enthusiastic taste-testing, Greg realized it was time to make his drinks available worldwide.

Today, Amara is highly regarded and thoroughly enjoyed as a drink that nourishes athletes and promotes healthy, balanced lives. But we continue to set our sights higher. We work with leading beverage scientists and medical doctors to continually improve our beverage’s ability to hydrate, energize, and nourish Amara drinkers. Our approach is holistic, meaning that we consider the bigger picture of what it means to live well, be healthy, achieve as an athlete, and take care of the planet. This is why all of our ingredients are Paleo-approved and contain zero artificial colors, preservatives, or flavors, all while maintaining a low-calorie profile. With just the right amount of Organic Agave Nectar and Monk Fruit, Amara tastes delightfully sweet, without overloading you with calories or crashing your energy and diet with processed sugar. Amara’s packaging is also low-profile, designed to leave the smallest possible environmental footprint and fit our mission to clean up the oceans.

Commitment To Quality

In supporting a healthy lifestyle, we did not want to promote any unhealthy eating habits. Our team has worked hard to ensure Amara is made out of Paleo ingredients, containing no artificial colors, preservatives, or flavors while still having only 30 Calories per bottle. Many sports drinks, enhanced vitamin waters, and fruit drinks are high in calories and filled with artificial preservatives, colors, and sweeteners. Helping the body re-hydrate while overloading it with calories seemed counter intuitive, so we decided to sweeten Amara with low Calorie Organic Agave Nectar and Monk Fruit.

We believe enjoying a healthy, balanced lifestyle and pursuing what you love are keys to happiness.

Whatever you do to pursue living well today–whether it’s exercise, travel, taking a productive break from work–Amara has got you covered. Drinking Amara won’t make you live forever like the immortal gods our name alludes to, but it might make you feel like it.

Check out our ingredients page for additional information.